16 Jul 2009
Proton Exora – Proton’s First Home-grown MPV
Proton Exora marks PROTON’s entry into the highly popular MPV segment of the Malaysian automotive market. Designed in Malaysia by Malaysians, the Exora is a culmination of several years of meticulous research and development by PROTON. Exora embodies the efforts by PROTON to incorporate space, style, performance and safety elements into the design philosophy of the vehicle.
As with the Waja, GEN.2 and Satria Neo, the Exora shares the same tried and tested 1.6 litre CamPro CPS. This engine utilises two ingenious technologies, CPS (Cam Profile Switching) and VIM (Variable Intake Manifold technology), to give a relatively high power output and rapid response, whilst maintaining a fuel efficient delivery. These two technologies give Exora the best of both worlds by combining the characteristics of two different engines in one compact package. As a result, the usual reduction in torque caused by high-lift camshafts is offset by the long intake runner, whilst the short runner works by helping the engine generate more power at higher speeds. The CPS engine for the Exora will be tuned slightly different than other Proton models to take into account the practical purpose of the MPV, which is to transport up to seven adults including a maximum of 50kg of luggage at a safe and steady pace.
The Exora is designed to make those long trips with the family a breeze. The key to this is the Lotus-tuned ride and handling that gives the driver a sure-footed, yet comfortable drive on the highway and those twisty countryside roads. In terms of safety, driver and front-seat passenger will appreciate Exora’s standard safety features which include twin front airbags - standard in both the Medium-Line and High-line - and front seat-belt pretensioners. Other standard safety features are Anti-lock Braking System (ABS) and Electronic Brake-force distribution (EBD) to help the vehicle come to a quick and safe stop should the need ever arise. To top it all, Exora offers an extremely strong passenger cell and computer-aided designed crash structure which has helped this MPV to achieve the equivalent of Euro-NCAP 4-star safety rating requirements. Other cutting edge technologies present in the Exora include a hybrid high-strength “front-end module” and hydro-formed steel components. All these technologies help the Exora shed weight without compromising on its strength and safety.
On the inside, PROTON’s major technological improvement in the Exora is demonstrated by the improved sound-proofing technology which allows driver and passengers to have conversations without having to raise their voices. The quietness offered by the MPV also means that occupants of the MPV can enjoy their favourite music through its high quality sound system. As an added comfort and driving pleasure for long journeys, the Exora offers 10 bottle holders strategically located to keep drink bottles within easy reach of driver and passengers. For large luggage items, the Exora offers ample space, with its six different seat folding configurations adding more storage flexibility when required. The single-lever seat folding mechanism allows the second row seat to be tumbled easily thus providing a wider opening for passengers to hop on the third row seat. The rear doors which open at a maximum angle of 80 degrees enhance the loading and off-loading of passengers. To complete the luxury feel, Exora Medium-line comes with an uncluttered and clean grey interior with fabric seats.
One of the outstanding features of the Exora is an electronic device called the Body Control Module (BCM). This feature is usually found in more expensive European makes. The Exora is the first Proton car to be equipped with BCM and it offers a whole new range of options and gadgets to enhance the vehicle’s practicality and safety. BCM offers over 20 different functions, from “follow me home lights”, to programmable door locking configurations and wiper speeds, to automatic hazard light activation during emergency braking from above 96km/h and many more.
The Exora will be launched in Suntec City Entertainment Atrium (Outside Carrefour) on the 17th of July followed by a three-day roadshow at the same venue. Proton Showrooms will, therefore, be closed during the same period.
Proton Singapore will market the Exora Medium-line (AT) at SGD57,999 including COE and available in five colours namely Genetic Silver, Tranquility Black, Haze Blue, Solid White and Gaia Blue.
The Exora Medium-line (MT) is scheduled to be available at a later date.
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